Time For A Redesign? Signs Your Current Website Is Dead

So, you have a small business and you’ve checked all the digital boxes.
Businesses domain name, check.
Custom email, check.
Website….. built in 2015 check.
But now it’s time to ask yourself: is your digital presence turning into dollars or turning away potential customers?
A website redesign might be just what you need to kick your business into overdrive.

Here are some signs your current website might be dead –

1. Does your website have a cohesive brand that portrays your business as your customers solution?

Your website is often the first impression that potential customers see. You need to create a strong visual appeal that customers can relate to. Use emotion, aspirations, and goals to connect with your audience. Your brand image can be distorted by using an amateur small business website.

2. Are you using an old, dated content management system (CMS) or free hosting?

Free and cheap website templates can save money on the front end, but they come at a price tag. Small business websites designed with FrontPage, Publisher or use free hosting with ads and limited control of content can seriously damage your credibility.

3. Is your small business website able to grow with your business?

Is it a huge headache to add new content to your website or make design changes? Can it handle e-commerce or take bookings online? If you have to redesign large parts of your website to accommodate minor website updates, you definitely need a website redesign. New technologies are making it easier than ever for small business owners to take control of managing their website with little technical experience.

4. Is the content on your website relevant today?

Old and outdated content will not be appreciated by your customers or search engines. There is nothing more frustrating for a customer to find the product or service they are after only to find out you haven’t offered that since 2018. If the majority of your small business website content is outdated, it’s a clear indication that you need to consider a rebranding.

5. Is your website hard to navigate?

Do your customers have more chance of finding their way out of a maze than what they are looking for on your website. We all hate getting lost in a big city, hat moment where you don’t know where you are. It also true for a website. If customers can’t find what they need quickly and easily there is a good chance they will move onto the next competitors website. Unlike in the physical world, if a potential customer leaves your website because they got lost, there is a good chance they won’t return.

6. Does it just look outdated?

Clip art might have been top notch when you first designed your website, but if it still there today there is a very good chance you need a website overhaul. Customers judge your ability as a small business on your website.

Websites require periodic updates to stay up-to-date. If you haven’t updated your website with new images of products, service details, graphics, photos, and other content in recent years I can with out a doubt say it is time for a website redesign. The great new is, it has never been easier or more affordable with the current technology of website builders.

So if you answered yes to one or more of these questions, you know what you need to do next- find a great website builder (we think ours is awesome www.smallwebspace.com.au/website-builder/ ) and unleash your creativity.